Our founder has always been in love with the brain. Shocked by the lack of nutritional value in the baby foods on store shelves, the practicing neurosurgeon and mom-of-three teamed up with world-class pediatricians, nutritionists, and food scientists to create Cerebelly. On top of providing 16 brain-supporting nutrients in everything we make, our products are also organic, non-GMO, Clean Label Project Certified and have no added sugar. Cerebelly purees are for babies who are ready to start solids as well as toddlers and older kids! As always, be sure to talk with your pediatrician. We use whole ingredients (like veggies and fruit) and our patented nutrient blend to deliver the 16 brain-supporting nutrients in our products! Our purees are shelf-stable before opening. Once opened, purees must be refrigerated and eaten within 48 hours. Purees and Smart Bars are safe up to the "Enjoy By" date. Our founder was convinced that if she could get the nutrients that matter into what we feed our little ones, it would make a lifelong difference for kids everywhere. Unlike skin or muscle cells that constantly regenerate, the vast majority of the brain cells you have at age 3 are the ones you will have for the rest of your life. From Day 1, we've believed as parents we need to advocate for children's health, with science and transparency at its core, even if it means setting standards where none exist.